In the US, google provided over 93% of all organic traffic in the fourth quarter. At the same time, although Yandex’s share is declining in Russia, it still has more than 42.7% of all search traffic (at the end of 2019). In this regard, it is extremely important to take into account the requirements of both Google and Yandex. Of course, when optimizing a site for search engines, you work on two fronts at once, while the requirements of the search engine may differ. In this article I will try to tell you about the main differences in website promotion between Google and Yandex.